Democratic National Committee (DNC) announced on Monday morning that the Democratic operation has earmarked $22 million for YouTube ads this fall. The move sets the stage for tough battles in 14 swing states, after former presidential candidate Mike Bloomberg bankrolled $18 million from his presidential campaign for the DNC in battleground states.
NEWS: today @Democrats announces $22 million booking across 14 YouTube battlegrounds.
The ads will support the outreach efforts of our potential candidates and all Democrats, and will complement our field outreach program.https://t.co/2kCTyw2wYg
— David Bergstein (@DavidABergstein) April 6, 2020
With @TomPerez“By making these types of historic, early investments in our battlefields and campaign infrastructure, @DNC puts our eventual nominee and Democrats running at every level of the election in the strongest possible position to secure victory in November.”
— David Bergstein (@DavidABergstein) April 6, 2020
The targeted states include Arizona, Colorado, Florida, Georgia, Maine, Michigan, Minnesota, Nevada, New Hampshire, North Carolina, Ohio, Virginia and Wisconsin. The ad buy is intended to boost efforts to raise votes for the eventual nominee, likely former Vice President Joe Biden, and lower-tier candidates.
Despite the massive spending on the DNC, the Trump campaign and the Republican National Committee (RNC) continue to bring in record amounts of fundraising, end of FebruaryThe RNC has $76.8 million in cash, while the DNC has $14.1 million.
The DNC has already postponed its summer convention, moving its original date from June to August. Former Vice President Biden has all but secured the nomination, but Sen. Bernie Sanders (D-VT) remains in the running, once again.
